Fresh Threads

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Fresh Threads

Welcome to the new Museum of Jewelry!

We launched a new site in May of 2017. Its 2019 already - so welcome to our new-new site of course.

What went right:

  • We started 2017 a social media noobs. We now have about 10000 folks following us on the various social networks.
  • We revived the Museletter, and send out interesting content and sales about once a month. 
  • Thanks to all these new fans our sales are up and business is better than its been in years.

 

What went wrong:

  • We jewelry artists, not website gurus. So our old website blog languished and banners got stale.
  • We used magento - which is an awesome capable system that required quite a bit in terms of server resources and could be painful to update. For those curious we moved to shopify - which comes highly recommended.

 

Hows the transition going so far:

  • It's going swell - we think!
  • All accounts, orders, and stock have been moved over. We have lot some jewelry attributes (ie drop / dangle) but most of the information moved flawlessly. Notable exception is wishlists - we are still working on getting these online.
  • You wonderful folks have spent the last two weeks viewing more pages, placing orders more frequently, and placing larger orders - so by all indications you like the change.

 

Lessons Learned:

  • Make sure nobody is using the site when you pull the switch.
  • Embrace social media and engage your customers.


Love the change? Hate it? Have a favorite new feature? Let us know in the comments.

Happy shopping!


1 comment

  • Leigh Haynes

    I love the changes you have made to the site! I have been a fan since the early 1990’s your pieces are amazing!

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