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The MuseLetter: July 2019
A walk through the early days: Featuring our VOGUE covers, Shashi Inc, The Museum of Jewelry Catalog.
Antiques: new selection of Chinese rings and tian-tsui available.
Designs: 100 New Designs this month including necklaces and earrings, and 100 pictures updated on existing products.
Memory Lane - Shashi Inc.
1964 The Museum of Jewelry was born in 1964. Shashi Singapuri was an employee of Eastern Airlines with $700 and an idea. He bought antiques in five central American Countries, brought them back to America, and promptly sold them.Our antiques and artifacts such as mummy beads, Chinese silver rings, and tian-tsui were mostly acquired in these early days. Our import business expanded to include South America, India, Singapore, Hong Kong, Egypt, and China. Throughout the 1960's Shashi repeated and scaled the process. By 1966 he had a sizable collection of inventory and by 1968 he had largely transitioned from import to manufacturing....
Our Vogue Covers
Shashi started importing jewelry in 1964. As an employee of Eastern Airlines, he used $700 to source products overseas, import, and sell them. He made another trip a few weeks later on the pretense his mother was ill, and by the time he took a 3rd trip he was self-employed. Within a year or two Shashi had turned his initial investment into about $100k in inventory. He spoke English, Malaysian, Hindi (Mandarin was added later) and was able to create unique relationships in Indonesia, China, Singapore, India and elsewhere - relationships that were used to source antiques, find gemstones, and to manufacture...
Throwback Thursday: The Museum of Jewelry Catalog Fall 1999
We shipped millions of catalogs in the 1990s and many of our customers remember them fondly. Last week I decided to play with digitalizing a few from my collection.
At this time 20 years ago we were printing this thing like crazy and getting it ready to ship out to several hundred thousand houses.
Ancient Jewelry Timeline
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